an entrepreneurial approach Scarborough, Norman M. creator Zimmerer, Thomas. text bibliography nju Upper Saddle River, N.J Pearson Prentice Hall c2006 2006 8th ed. monographic eng

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xvi, 832 p. : ill.; 29 cm. COntents; The Challenge of entrepreneurship -- Building the Business plan: beginning considerations -- Building a business plan: marketing and finanical matters -- Small business Marketing strategies -- Putting the business plan to work: sources of funds -- Location and layout -- Managing a small business: techniques for enhancing profitability -- Managing people: A company's most valuable resource -- Legal aspects of small business: succession, ethics, and government regulation. Norman M. Scarborough, Thomas W. Zimmerer. Includes bibliographical references (p. 798-810) and index. n-us--- Small business Management New business enterprises Management Small business United States Management New business enterprises United States Management HD62.7.S27 658.02/2 0131469843 2004053364 DLC 040609 20210414113917.0 13620643