TY - BOOK AU - Scarborough,Norman M. AU - Zimmerer,Thomas TI - Effective small business management: an entrepreneurial approach SN - 0131469843 AV - HD62.7.S27 U1 - 658.02/2 22 PY - 2006/// CY - Upper Saddle River, N.J. PB - Pearson Prentice Hall KW - Small business KW - Management KW - New business enterprises KW - United States N1 - Includes bibliographical references (p. 798-810) and index; COntents; The Challenge of entrepreneurship -- Building the Business plan: beginning considerations -- Building a business plan: marketing and finanical matters -- Small business Marketing strategies -- Putting the business plan to work: sources of funds -- Location and layout -- Managing a small business: techniques for enhancing profitability -- Managing people: A company's most valuable resource -- Legal aspects of small business: succession, ethics, and government regulation ER -