a primer McKenzie, James F. creator Neiger, Brad L. Thackeray, Rosemary. text bibliography cau Boston Pearson/Benjamin Cummings c2009 2009 5th ed. monographic eng

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xvi, 464 p. : ill. ; 23 cm. Contents: Health education,health promotion,health education and program planning -- Model for program planning in health promotion -- Starting the planning process -- Assessing needs -- Measurement,measure,measurement instruments,and sampling -- Mission statement,goals,and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing: making sure programs respond to wants and needs of consumers -- Implementation: strategies and associated concerns -- Implementation : strategies and associated concerns -- Evaluation: an overview -- Evaluation approaches and designs -- Data analysis and reporting -- Appendixes A : Code of ethics for the health education profession -- B : Cost-benefit and cost-effectiveness as a part of the evaluation of health promotion programs. James F. McKenzie, Brad L. Neiger, Rosemary Thackeray. Includes bibliographical references Health promotion Planning Health promotion Evaluation Health planning Methodology Health Promotion United States Health Education United States Health Planning United States Program Evaluation United States RA427.8.M39 613.068 WA 525 M4785p 2008 032149511X (alk. paper) 2007032068 http://www.loc.gov/catdir/toc/ecip0724/2007032068.html http://www.loc.gov/catdir/toc/ecip0724/2007032068.html DNLM/DLC 070803 20210414114513.0 14954794