01310cam a22002658a 45000010009000000050017000090080041000260100017000670200015000840400013000990420008001120500014001200820016001341000022001502450101001722500012002732600064002852630009003493000028003585040051003865050531004376500034009687000018010027000024010201365330020210414114522.0040713s2004    enk      b    001 0 eng    a  2004053302  a0201419645  aDLCcDLC  apcc00aHF1416.I800a658.8/42221 aAlbaum, Gerald S.10aInternational marketing and export management. /cGerald Albaum, Edwin Duerr, Jesper Strandskov.  a3rd ed.  aHarlow:aNew York. :bFinancial Times/Prentice Hall,c1998.  a0412  axi, 644p.:bill.;c25cm  aIncludes bibliographical references and index.  aContents: International marketing and exporting -- Bases of international marketing -- The International environment -- Export market selection: definition and strategies -- Information for international market(ing) decisions -- Export market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- The Export order and physical distribution -- Organization of international marketing activities. 0aExport marketingxManagement.1 aDuerr, Edwin.1 aStrandskov, Jesper.