01493cam a22003138a 4500 13653300 20210414114522.0 040713s2004 enk b 001 0 eng 2004053302 0201419645 DLC DLC pcc HF1416.I8 658.8/4 22 Albaum, Gerald S. International marketing and export management. / Gerald Albaum, Edwin Duerr, Jesper Strandskov. 3rd ed. Harlow: New York. : Financial Times/Prentice Hall, 1998. 0412 xi, 644p.: ill.; 25cm Includes bibliographical references and index. Contents: International marketing and exporting -- Bases of international marketing -- The International environment -- Export market selection: definition and strategies -- Information for international market(ing) decisions -- Export market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- The Export order and physical distribution -- Organization of international marketing activities. Export marketing Management. Duerr, Edwin. Strandskov, Jesper. 7 cbc orignew 1 ocip 20 y-gencatlg lcc BK 5971 13471 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2016-08-03 0 HF1416.I8 8168/130/16 2016-08-03 00:00:00 2016-08-03 BK