01376pam a2200289 a 4500 3487332 OSt 20210414113919.0 940923s1995 ilu b 000 0 eng 94024246 0844232181 (pbk.) DLC DLC DLC HD59.Y32 659 20 Yale, David R. Publicity and media relations checklists : 59 proven checklists to save time, win attention, & maximize exposure with every public relations & publicity contact / David R. Yale. Lincolnwood, Ill. : NTC Business Books, c1995. ix, 190 p. ; 28 cm. Contents: Introduction -- Goal setting and market analysis -- Setting priorities and getting organized -- Creating publicity materials -- Newspaper and magazine publicity materials -- Radio and television publicity materials -- Working with the media -- Using outside resources -- Legal and ethical issues. Industrial publicity. Public relations. Mass media and business. Publisher description http://www.loc.gov/catdir/description/mh024/94024246.html 7 cbc orignew 1 ocip 19 y-gencatlg lcc BK 611 8111 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-02-27 0 HD59.Y32 1494/12 2012-02-27 00:00:00 2012-02-27 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-02-27 0 HD59.Y321 1495/12 2012-02-27 00:00:00 2012-02-27 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-02-27 0 HD59.Y322 1496/12 2012-02-27 00:00:00 2012-02-27 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-02-27 0 HD59.Y323 1497/12 2012-02-27 00:00:00 2012-02-27 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-02-27 0 HD59.Y324 1498/12 2012-02-27 00:00:00 2012-02-27 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-02-27 0 HD59.Y325 1499/12 2012-02-27 00:00:00 2012-02-27 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-02-27 0 HD59.Y326 1501/12 2012-02-27 00:00:00 2012-02-27 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-02-27 0 HD59.Y327 1502/12 2012-02-27 00:00:00 2012-02-27 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-02-27 0 HD59.Y328 1503/12 2012-02-27 00:00:00 2012-02-27 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-03-01 0 HD59.Y323 1500/12 2012-03-01 00:00:00 2012-03-01 BK