59 proven checklists to save time, win attention, & maximize exposure with every public relations & publicity contact Yale, David R. creator text bibliography ilu Lincolnwood, Ill NTC Business Books c1995 1995 monographic eng

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ix, 190 p. ; 28 cm. Contents: Introduction -- Goal setting and market analysis -- Setting priorities and getting organized -- Creating publicity materials -- Newspaper and magazine publicity materials -- Radio and television publicity materials -- Working with the media -- Using outside resources -- Legal and ethical issues. David R. Yale. Industrial publicity Public relations Mass media and business HD59.Y32 659 0844232181 (pbk.) 94024246 http://www.loc.gov/catdir/description/mh024/94024246.html http://www.loc.gov/catdir/description/mh024/94024246.html DLC 940923 20210414113919.0 3487332