Steinhoff, Dan. creator Burgess, John F. text bibliography nyu New York McGraw-Hill 1993 6th ed. monographic eng

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xxxii, 571 p. : ill. ; 24 cm. Contents: Small business, Entrepreneurship and organizing for success: Small business in big business -- Ethics and social responsibility for small business -- Entreprenureship and small-business success -- strategic plans for small business -- Old business, New business or franchise? -- Developing the business plan -- Financial planning : Legal forms of business ownership -- Financial statements and business ratios -- The Desired income approach to planning -- Planning the pro forma balance sheet -- Finding the funds to finance a business -- Marketing planning and development : Marketing strategy and marketplace research -- Picking the right location -- Personal selling, advertising and promotion planning -- -Product classes, life cycles and trends -- Consumer behavior and layout planning -- Pricing for profit -- Getting products/services to the customers -- People and organizational activity: Managing human resources -- Production and operations management -- Purchasing and inventory control -- Effective control and break-even analysis -- Computers and information systems for management decisions -- Accounting and financial controls: Consumer and business-to-business credit -- User-friendly accounting and records -- Worksheets, formal statement and cash flow statements -- Taxes and depreciation -- Special small business issues and opportunities : International business for small business -- Risk management and insurance -- Business law, bankruptcy and harvesting the winner -- Appendixes. Dan Steinhoff, John F. Burgess. Includes bibliographical references and index. n-us--- Small business United States Management New business enterprises United States Management HD62.7.St31 658.02/2 0070612218 92020046 DLC 920513 20210414113920.0 3449790