Hooley, Graham <br/><br/>
Marketing strategy and competitive positioning. / 
Graham Hooley, John Saunders and Nigel Piercy 
 - 3rd ed. 
 - Harlow:  Prentice Hall,  c2004. 
 - xxiii, 619 p.:  ill.;  23cm. 
<br/><br/> Includes index. 
<br/><br/>Contents: Marketing strategy -- Market-led strategic management -- Strategic marketing planning -- Portfolio analysis -- Competitive market analysis -- The Changing market environment -- Analysis of the competitive environment -- Assessment of organisational resources -- Customer analysis -- Competitive analysis -- Forecasting future demand and market requirements -- Identifying current and future competitive positions -- Segmentation and positioning principles -- Segmentation and positioning research -- Selecting market target -- Competive positioning strategies -- Creating sustainable competitive advantage -- Offensive and defensive competitive strategies -- Competing through strategic alliances and networks -- Competing through superior service and customer relations -- Competing through innovation -- Competing through e-marketing -- Implementation through internal marketing -- Conclusions -- Marketing strategies for the twenty-first century. 
<br/><br/><label>ISBN: </label>0273655167 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.127.H66