WALKER, John R. creator WALKER, Josielyn T. text xxu Boston Prentice Hall 2011 monographic eng

print

xxxiii,537p.: illus.; 26cm. Contents:Part 1: The characteristics of tourism: Introduction to tourism -- Motivation for leisure tourism -- Tourism marketing -- Tourism economics -- Part 2:Organizing Tourism: Tourism policy and organizations -- Tourism planning and sustainability development -- Tourism research -- Part 3:Operations sections 1:Attractions and entertainment -- Business travel:meetings conventions, and expositions -- Part 4: Social, cultural , heritage and eco-tourism: Social aspects of tourism -- Cultural and heritage tourism -- Eco- tourism -- Part 5: Operating sections 2:Tourism distribution organizations -- Transportation -- Lodging and restaurants -- Tourism in the future. John R. Walker and Josielyn T. Walker Includes Index and Glossary. G155.A1 W15 13:9780138142452 180227