Hayes, Michael H. <br/><br/>
Business marketing: a global perspective / 
H. Michael Hayes, Per V. Jenster and Nils-Erik Aaby 
 - Chicago:  Irwin Press,  c1996. 
 - xvii, 342 p.:  ill  23cm. 
<br/><br/> Includes index. 
<br/><br/>Contents: An Overview of business marketing -- Marketing strategy and planning -- How organizations buy -- Strategic analysis of an industry -- Business marketing intelligence: Analysis and tools -- Selecting business markets -- Business product management -- Pricing for business markets -- Communicating with business customers: Personal selling -- Communicating with business customers: Beyond personal selling -- Business distribution management -- A Collection of 24 cases. 
<br/><br/><label>ISBN: </label>0256205353 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HD5415.1263.H33