00991nam a22001697a 4500008004100000020001500041050002000056100002200076245010000098260003500198300003000233500002000263505048300283650001500766700002000781700002000801120316t        xxu||||| |||| 00| 0 eng d  a0256205353  aHD5415.1263.H33  aHayes, Michael H.  aBusiness marketing: a global perspective /cH. Michael Hayes, Per V. Jenster and Nils-Erik Aaby  aChicago:bIrwin Press,cc1996.  axvii, 342 p.:billc23cm.  aIncludes index.  aContents: An Overview of business marketing -- Marketing strategy and planning -- How organizations buy -- Strategic analysis of an industry -- Business marketing intelligence: Analysis and tools -- Selecting business markets -- Business product management -- Pricing for business markets -- Communicating with business customers: Personal selling -- Communicating with business customers: Beyond personal selling -- Business distribution management -- A Collection of 24 cases.  aMarketing.  aJenster, V. Per  aAaby, Erik-Nils