TY  - BOOK
AU  - Hayes, Michael H.
AU  - Jenster, V. Per
AU  - Aaby, Erik-Nils
TI  - Business marketing: a global perspective
SN  - 0256205353
AV  - HD5415.1263.H33 
PY  - 1996///
CY  - Chicago
PB  - Irwin Press
KW  - Marketing
N1  - Includes index; Contents: An Overview of business marketing -- Marketing strategy and planning -- How organizations buy -- Strategic analysis of an industry -- Business marketing intelligence: Analysis and tools -- Selecting business markets -- Business product management -- Pricing for business markets -- Communicating with business customers: Personal selling -- Communicating with business customers: Beyond personal selling -- Business distribution management -- A Collection of 24 cases
ER  -