01584nam a22001577a 4500008004100000020001800041050001700059100002400076245008800100250001200188260004300200300003000243500002000273505110600293700002701399180417b        xxu||||| |||| 00| 0 eng d  a9780131579439  aHD62. 7. Z55  aZimmerer, Thomas .W  aEssentials of entrepreneurship and small business management. /cThomas W. Zimmerer  a5th ed.  aNew Jersey:bPearson Education;c2008.  axvi, 728p. : ill.;c28cm.  aIncludes index.  aContents: Section I: The challenge of entrepreneurship -- Chapter 1: The foundations of entrepreneurship -- Chapter 2: Inside the entrepreneurial mind: From ideas to reality -- Section II: Building the business plan: Beginning considerations -- Chapter 3: Designing a competitive business model and bulding a solid strategic plan -- Chapter 4: Conducting a Feasibility analysis and crafting a winning business plan -- Chapter 5: Forms of business ownership -- Chapter 6: Franchising and the entrepreneur -- Chapter 7: Buying an existing business -- Section III: Building the business plan: Marketing and financial considerations -- Chapter 8: Building a powerful marketing plan -- E-commerce and teh entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Section IV: Putting the business plan to work: Sources of funds -- Chapter 13: Sources of financing: Debt and equity -- Chapter 14: Choosing the right location and layout -- Chapter 15: Global aspects of entrepreneurship -- Chapter 16: Building a new venture team and planning for the next generation.  aNorman M. Scarborough.