Zimmerer, Thomas .W creator Norman M. Scarborough. text xxu New Jersey Pearson Education 2008 5th ed. monographic eng

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xvi, 728p. : ill.; 28cm. Contents: Section I: The challenge of entrepreneurship -- Chapter 1: The foundations of entrepreneurship -- Chapter 2: Inside the entrepreneurial mind: From ideas to reality -- Section II: Building the business plan: Beginning considerations -- Chapter 3: Designing a competitive business model and bulding a solid strategic plan -- Chapter 4: Conducting a Feasibility analysis and crafting a winning business plan -- Chapter 5: Forms of business ownership -- Chapter 6: Franchising and the entrepreneur -- Chapter 7: Buying an existing business -- Section III: Building the business plan: Marketing and financial considerations -- Chapter 8: Building a powerful marketing plan -- E-commerce and teh entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Section IV: Putting the business plan to work: Sources of funds -- Chapter 13: Sources of financing: Debt and equity -- Chapter 14: Choosing the right location and layout -- Chapter 15: Global aspects of entrepreneurship -- Chapter 16: Building a new venture team and planning for the next generation. Thomas W. Zimmerer Includes index. HD62. 7. Z55 9780131579439 180417