Edited by Dugan , Ann creator text xxu Chicago Upstart publishing 1998 monographic eng

print

x, 267p. : 27cm Contents: Part 1: Franchising: Yesterday, today, and tomorrow -- Chapter 2: Do you have what it takes to be a franchisee? -- Chapter 3: How do you find the right franchise? -- Chapter 4: What are the costs of being a franchisee? -- Chapter 5: Is there demand for your franchise and its products? -- Chapter 6: Choosing a location -- Chapter 7: Looking for Mr. Good buy: A personal history of franchise selection -- Part II: Acquiring your franchise: Chapter 8: Understanding the franchise documents -- Chapter 9: Negotiating the franchise documents -- Chapter 10: Negotiating a lease -- Chapter 11: Selecting the best entity to own and operate you franchise business -- Chapter 12: Where the money is and how to get it -- Chapter 13: The franchise business plan -- Part III: Managing your franchise: Chapter 15: Finding and developing good employees -- Chapter 16: Finding and developing customers -- Chapter 17: Handling taxes, banks, insurance and recordkeeping -- Chapter 18: Building a profitable relationship with your franchisor. Includes index HF 5429.3. F718 157410097 180417