01837cam a22003374a 4500 12856730 20210414113922.0 020716s2003 enka b 001 0 eng 2002029313 0273658042 DLC DLC DLC pcc HD30.4.S28 650/.072 21 Saunders, Mark, 1959- Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill. 3rd ed. Harlow, England ; New York : Prentice Hall, 2003. xviii, 504 p. : ill. 25 cm. Includes bibliographical references and index. Contents: The Nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Deciding on the reserach approach and chosing a research strategy -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured and in-depth interviews -- Collecting primary data using questionaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project work. Business Research Methodology. Business Research Data processing. Management Research Methodology. Management Research Data processing. Lewis, Philip, 1945- Thornhill, Adrian. 7 cbc orignew 1 ocip 20 y-gencatlg lcc BK 670 8170 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-03-22 0 HD30.4.S28 1749/12 2012-03-22 00:00:00 1 2012-03-22 BK