Saunders, Mark 1959- creator Lewis, Philip 1945- Thornhill, Adrian. text bibliography enk Harlow, England New York Prentice Hall 2003 3rd ed. monographic eng

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xviii, 504 p. : ill. 25 cm. Contents: The Nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Deciding on the reserach approach and chosing a research strategy -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured and in-depth interviews -- Collecting primary data using questionaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project work. Mark Saunders, Philip Lewis, Adrian Thornhill. Includes bibliographical references and index. Business Research Methodology Business Research Data processing Management Research Methodology Management Research Data processing HD30.4.S28 650/.072 0273658042 2002029313 DLC 020716 20210414113922.0 12856730