TY  - BOOK
AU  - Saunders,Mark
AU  - Lewis,Philip
AU  - Thornhill,Adrian
TI  - Research methods for business students
SN  - 0273658042
AV  - HD30.4.S28  
U1  - 650/.072 21
PY  - 2003///
CY  - Harlow, England, New York
PB  - Prentice Hall
KW  - Business
KW  - Research
KW  - Methodology
KW  - Data processing
KW  - Management
N1  - Includes bibliographical references and index; Contents: The Nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Deciding on the reserach approach and chosing a research strategy -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured and in-depth interviews -- Collecting primary data using questionaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project work
ER  -