Understanding media culture. /
- New York: Arnold Publishers, 2002.
- vi,330p.: ill.; 23cm.
Includes Bibliography and Index.
Contents: Part 1:The audience and the media -- Identity: the media and our understanding of ourselves -- Influence:the media's power- and our own -- Distinctions: social difference,lifestyle and taste -- Part 2: Perspective on media texts -- Semiotics: signs,codes and cultures -- Hermeneutics: interpretation and understanding -- Rhetoric: language,situation,purpose -- Narratology: the forms and functions of stories -- Part 3:Production : contexts and conditions -- Public sphere and democracy: ideals and realities -- Broadcasting: technology ,society and policy -- Production: creativity,contexts and power.