01039nam a22001577a 4500 180919b xxu||||| |||| 00| 0 eng d 034072034 P94.6.G75 Gripsrud, Jostein. Understanding media culture. / New York: Arnold Publishers, 2002. vi,330p.: ill.; 23cm. Includes Bibliography and Index. Contents: Part 1:The audience and the media -- Identity: the media and our understanding of ourselves -- Influence:the media's power- and our own -- Distinctions: social difference,lifestyle and taste -- Part 2: Perspective on media texts -- Semiotics: signs,codes and cultures -- Hermeneutics: interpretation and understanding -- Rhetoric: language,situation,purpose -- Narratology: the forms and functions of stories -- Part 3:Production : contexts and conditions -- Public sphere and democracy: ideals and realities -- Broadcasting: technology ,society and policy -- Production: creativity,contexts and power. lcc BK 6711 14211 0 0 lcc 0 0 WIUC-1 WIUC-1 SPECIAL REF 2018-09-19 0 P94.6.G75 8070/032/16 2018-09-19 00:00:00 1 2018-09-19 BK