TY  - BOOK
AU  - Gripsrud, Jostein.
TI  - Understanding  media culture.
SN  - 034072034
AV  - P94.6.G75 
PY  - 2002///
CY  - New York
PB  - Arnold Publishers
N1  - Includes Bibliography and Index; Contents: Part 1:The audience and the media -- Identity: the media and our understanding of ourselves -- Influence:the media's power- and our own -- Distinctions: social difference,lifestyle and taste -- Part 2: Perspective on media texts -- Semiotics: signs,codes and cultures -- Hermeneutics: interpretation and understanding -- Rhetoric: language,situation,purpose -- Narratology: the forms and functions of stories -- Part 3:Production : contexts and conditions -- Public sphere and democracy: ideals and realities -- Broadcasting: technology ,society and policy -- Production: creativity,contexts and power.
ER  -