Essentials of entrepreneurship and small business management /
Thomas W. Zimmerer and Norman M. Scarborough
- 4th ed.
- Canada: Pearson, c2005.
- xiv, 577 p.: ill, 27cm.
Includes index.
Contents: The Challenge of entrepreneurship -- Building the business plan: Beginning considerations -- Building the business plan: Marketing consideration -- Building the business plan: Financial considerations -- Putting the business plan to work: Building a competitive edge.