Essentials of entrepreneurship and small business management
Zimmerer, Thomas W.
creator
Scarborough, Norman M.
text
xxu
Canada
Pearson
c2005
4th ed.
monographic
eng
xiv, 577 p.: ill, 27cm.
Contents: The Challenge of entrepreneurship -- Building the business plan: Beginning considerations -- Building the business plan: Marketing consideration -- Building the business plan: Financial considerations -- Putting the business plan to work: Building a competitive edge.
Thomas W. Zimmerer and Norman M. Scarborough
Includes index.
Small business-management
HD62.7.Z55
0131918567
120328