TY - BOOK AU - Zimmerer, Thomas W. AU - Scarborough, Norman M. TI - Essentials of entrepreneurship and small business management SN - 0131918567 AV - HD62.7.Z55 PY - 2005/// CY - Canada PB - Pearson KW - Small business-management N1 - Includes index; Contents: The Challenge of entrepreneurship -- Building the business plan: Beginning considerations -- Building the business plan: Marketing consideration -- Building the business plan: Financial considerations -- Putting the business plan to work: Building a competitive edge ER -