Stokes, David. creator Wilson, Nick. text xxu Hampshire South-Western Cengage Learning 2010 6th ed. monographic eng

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xviii, 476p.: ill.; 25cm. Contents: Understanding small business and entrepreneurship: Small business in the economy -- Entrepreneurship, the entrepreneur and the owner-manager -- The small business and entrepreneurial environment -- Innovation and the marketplace -- Information and help -- Creating the entrepreneurial small business: Business planning -- Successful small business strategies -- Start-ups and franchises -- Buying an existing business -- Forming and protecting a business -- Managing the entrepreneurial small business: Management of people and resources -- Marketing -- Money -- Business exits and realizing value. David Stokes ... [et al.] Includes index and glossary. HD62.7.S6 9781408017999 140603 20230622144319.0