<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00859nam a22001697a 4500</leader>
  <controlfield tag="008">120329t        xxu||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0684807726</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2=" ">
    <subfield code="a">HD66.C74</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Conger, Jay A.</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Winning ''em over: a new model for management in age of persuasion /</subfield>
    <subfield code="c">Jay A. Conger</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">U.S.A.:</subfield>
    <subfield code="b">Simon &amp; Schuster,</subfield>
    <subfield code="c">c1998.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">224 p.:</subfield>
    <subfield code="b">ill,</subfield>
    <subfield code="c">24cm.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Includes index.</subfield>
  </datafield>
  <datafield tag="505" ind1=" " ind2=" ">
    <subfield code="a">Contents: Introduction -- Welcome to the future -- Persuasion: The Six killer myths -- Building credibility for ourselves -- Searching for shared ground -- Compelling positions and evidence -- Connecting emotionally -- The Persuasion power boost: Actions -- Appendix 1. The Passing age of command -- Appendix 2. The new age of persuasion -- Appendix 3. Let's get in there and fight.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="b">Management.</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">lcc</subfield>
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">680</subfield>
    <subfield code="d">8180</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">WIUC-1</subfield>
    <subfield code="b">WIUC-1</subfield>
    <subfield code="c">GEN</subfield>
    <subfield code="d">2012-03-29</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HD66.C74</subfield>
    <subfield code="p">1618/12</subfield>
    <subfield code="r">2012-03-29 00:00:00</subfield>
    <subfield code="w">2012-03-29</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
