Winning ''em over: a new model for management in age of persuasion
Conger, Jay A.
creator
text
xxu
U.S.A
Simon & Schuster
c1998
monographic
eng
224 p.: ill, 24cm.
Contents: Introduction -- Welcome to the future -- Persuasion: The Six killer myths -- Building credibility for ourselves -- Searching for shared ground -- Compelling positions and evidence -- Connecting emotionally -- The Persuasion power boost: Actions -- Appendix 1. The Passing age of command -- Appendix 2. The new age of persuasion -- Appendix 3. Let's get in there and fight.
Jay A. Conger
Includes index.
Management
HD66.C74
0684807726
120329