TY  - BOOK
AU  - Conger, Jay A.
TI  - Winning ''em over: a new model for management in age of persuasion
SN  - 0684807726
AV  - HD66.C74 
PY  - 1998///
CY  - U.S.A.
PB  - Simon & Schuster
KW  - Management
N1  - Includes index; Contents: Introduction -- Welcome to the future -- Persuasion: The Six killer myths -- Building credibility for ourselves -- Searching for shared ground -- Compelling positions and evidence -- Connecting emotionally -- The Persuasion power boost: Actions -- Appendix 1. The Passing age of command -- Appendix 2. The new age of persuasion -- Appendix 3. Let's get in there and fight
ER  -