01183nam a22001937a 4500 190726b xxu||||| |||| 00| 0 eng d 9781133307617 HM1221.N48(11e) Newsom, Doug. This is PR: the realities of public relations. / Doug Newsom, Judy VanSlyke and Dean Kruckeberg. 11th ed. Boston : Wardsworth Cengage Learning, 2013. xiv, 369 p : ill. ; 26 cm. Includes index. Contents: Part One: Public Relations: role, practice and origins: PR roles and responsibilities -- PR's origins and evolution -- Part Two: Research for PR: Research: planning , monitoring and evaluation -- Stakeholders and interactions -- Part Three: Theory, ethics and laws affecting PR practice: Theoretical underpinnings for PR -- PR ethics and responsibilities -- PR and the law -- Part Four: PR action: Strategic management in PR practice -- Communication channels and media -- Tactics and techniques: details that make PR strategy work -- Campaigns -- Crisis and credibility. Turk, Judy VanSlyke. Krucheberg, Dean. lcc BK 6820 14320 0 0 lcc 0 0 WIUC-1 WIUC-1 CC 2019-07-26 0 HM1221.N48(11e) 912/030/19 2019-07-26 00:00:00 1 2019-07-26 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 SPECIAL REF 2019-07-26 0 HM1221.N481(11e) 8462/056/19 2019-08-19 00:00:00 2 2019-07-26 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-13 0 HM1221.N48(11e) K/2139/2139/19 2021-12-16 00:00:00 1 2021-12-16 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-13 0 HM1221.N481(11e) K/2140/2140/19 2021-12-16 00:00:00 2 2021-12-16 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-13 0 HM1221.N482(11e) K/2141/2141/19 2021-12-16 00:00:00 3 2021-12-16 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-14 0 HM1221.N483(11e) K/2174/2174/19 2021-12-17 00:00:00 4 2021-12-16 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-14 0 HM1221.N484(11e) K/2175/2175/19 2021-12-17 00:00:00 5 2021-12-16 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-14 0 HM1221.N485(11e) K/2176/2176/19 2021-12-17 00:00:00 6 2021-12-16 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-14 0 HM1221.N486(11e) K/2177/2177/19 2021-12-17 00:00:00 7 2021-12-16 BK