This is PR: the realities of public relations
Newsom, Doug.
creator
Turk, Judy VanSlyke.
Krucheberg, Dean.
text
xxu
Boston
Wardsworth Cengage Learning
2013
11th ed.
monographic
eng
xiv, 369 p : ill. ; 26 cm.
Contents: Part One: Public Relations: role, practice and origins: PR roles and responsibilities -- PR's origins and evolution -- Part Two: Research for PR: Research: planning , monitoring and evaluation -- Stakeholders and interactions -- Part Three: Theory, ethics and laws affecting PR practice: Theoretical underpinnings for PR -- PR ethics and responsibilities -- PR and the law -- Part Four: PR action: Strategic management in PR practice -- Communication channels and media -- Tactics and techniques: details that make PR strategy work -- Campaigns -- Crisis and credibility.
Doug Newsom, Judy VanSlyke and Dean Kruckeberg.
Includes index.
HM1221.N48(11e)
9781133307617
190726