01543nam a22001697a 4500 190806b xxu||||| |||| 00| 0 eng d 9780077507985 P90.B284(8e) Baran, Stanley J. Introduction to mass communication: media literacy and culture. / Stanley J. Baran. 8th ed. New York : McGraw-Hill Education, 2015. xxiii, 402 + various pagings : ill. col. ; 28 cm Includes glossary, references and index. Part One: Laying the groundwork: Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Part Two: Media, media industries, and audiences: Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the world wide web -- Part One: Laying the groundwork: Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Part Two: Media, media industries, and media audiences: Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the world wide web -- Part Three: Strategic communication industries: Public relations -- Advertising -- Part Four: Mass-mediated culture in the information age: Theories and effects of effects of mass communication -- Media freedom, Regulation, and ethics -- Global media. lcc BK 6857 14357 0 0 lcc 0 0 WIUC-1 WIUC-1 SPECIAL COLL 2019-08-06 0 P90.B284(8e) 8482/076/19 2019-08-06 00:00:00 2019-08-06 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-08 WIUC 0 P90.B28(8e) K/013/13/19 2022-02-25 00:00:00 1 2019-08-06 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-08 WIUC 0 P90.B281(8e) K/014/14/19 2022-02-25 00:00:00 2 2019-08-06 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-08 WIUC 0 P90.B282(8e) K/015/15/19 2022-02-25 00:00:00 3 2019-08-06 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-11 WIUC 0 P90.B283(8e) K/1936/1936/19 2022-02-25 00:00:00 4 2019-08-06 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-11 WIUC 0 P90.B284(8e) K/1937/1937/19 2022-02-25 00:00:00 5 2019-08-06 BK