Baran, Stanley J. creator text xxu New York McGraw-Hill Education 2015 8th ed. monographic eng

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xxiii, 402 + various pagings : ill. col. ; 28 cm Part One: Laying the groundwork: Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Part Two: Media, media industries, and audiences: Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the world wide web -- Part One: Laying the groundwork: Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Part Two: Media, media industries, and media audiences: Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the world wide web -- Part Three: Strategic communication industries: Public relations -- Advertising -- Part Four: Mass-mediated culture in the information age: Theories and effects of effects of mass communication -- Media freedom, Regulation, and ethics -- Global media. Stanley J. Baran. Includes glossary, references and index. P90.B284(8e) 9780077507985 190806