02339nam a22002297a 4500 OSt 20211125154047.0 190807b xxu||||| |||| 00| 0 eng d 9780078028922 LC HF5415.K452(5e) Kerin, Roger A. Marketing: the core . / Roger A. Kerin, Stephen W. Hartley, William Rudelius 5th ed. New York: McGraw-Hill/ Irwin, 2013. xlvii, 507 p. : ill. ; 28 cm. Includes index. Content: New coverage of customer value proposition and new examples, including Facebook and trader Joe's. -- New coverage of social entrepreneurship, marketing dashboards, and a new case on IBM smarter planet strategy -- Integration of content on the marketing environment, ethical behavior, and social responsibility and a new video case on Toyota's green car initiatives -- New examples of consumer behavior concepts -- Updated coverage of supplier diversity and new video case -- New material on Dell's global growth, world trade flows, and cultural influence on advertising -- New coverage of marketing metrics for social media and the explosion of internet data mining -- New market-product grid example, and new product differentiation, cannibalization, and competition discussions -- New examples of product failures, new marketing matters box, new test market discussion -- Updated examples and new Mary Kay video case -- New coverage of Vizo's value prizing, Amazon's penetration prizing, and a new dashboard -- New examples of exclusive distribution and disintermediation -- Introduction of location services, green retailing, shopper marketing, and integration of wholesaling -- Introduction of the "twitterverse," updated coverage of mobile marketing, new material on :do not track" legislation, and a new video case on mountain dew -- New advertising and sales promotion examples and content -- New chapter on social media marketing! Chapter 16 addresses the incredible growth and impact of social media on the marketing discipline -- New chapter opening example and updated description of salesperson time allocations -- Updated examples and descriptions of the interactive marketing environment. Hartley, Steven W. Rudelius, William. lcc BK 6888 14388 0 0 lcc 0 0 WIUC-1 WIUC-1 CC 2019-08-07 0 HF5415.K452(5e) 911/029/19 2019-08-07 00:00:00 1 2019-08-07 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2019-08-13 0 HF5415.K4521(5e) 8449/043/19 2019-08-13 00:00:00 2 2019-08-13 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2019-08-13 0 HF5415.K4522(5e) 8450/044/19 2019-08-13 00:00:00 3 2019-08-13 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 HF5415.K45(5e) K/1534/1534/19 2021-11-25 00:00:00 1 2021-11-25 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 HF5415.K451(5e) K/1535/1535/19 2021-11-25 00:00:00 2 2021-11-25 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 HF5415.K452(5e) K/1536/1536/19 2021-11-25 00:00:00 3 2021-11-25 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 HF5415.K453(5e) K/1580/1580/19 2021-11-25 00:00:00 4 2021-11-25 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 HF5415.K454(5e) K/1581/1581/19 2021-11-26 00:00:00 5 2021-11-25 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 HF5415.K455(5e) K/1582/1582/19 2021-11-26 00:00:00 6 2021-11-25 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 HF5415.K456(5e) K/1583/1583/19 2021-11-26 00:00:00 7 2021-11-25 BK