01390nam a22001817a 4500 190813b xxu||||| |||| 00| 0 eng d 978077729028 HF5415.G675(5e) Grewal, Dhruv. Marketing . / Dhruv Grewal and Michael Levy. 5th ed. New York : Mc. Graw Hill, 2016. li , 679 p. : ill. ; 29 cm. Includes index. Contents: Assessing the marketplace: Overview of marketing --Developing marketing strategies and a marketing plan -- Social and mobile marketing -- Marketing ethics -- Analyzing the marketing environment -- Understanding the marketing place -- Consumer behavior -- Business-to-business marketing -- Global marketing -- Targeting the marketplace -- Segmentation, targeting, and positioning -- Marketing research -- Value creation: Product, branding, and packaging decisions -- developing new products -- Services: The intangible -- Value capture: Pricing concepts for establishing value -- Strategic pricing methods -- Value delivery: Designing the channel and supply chain: Supply chain and channel management -- Retailing and omnichannel marketing -- Value communication: Integrated marketing communications -- Advertising, public relations, and sales promotions -- Personal selling and sales management. Levy, Michael. lcc BK 6903 14403 0 0 lcc 0 0 WIUC-1 WIUC-1 CC 2019-08-13 0 HF5415.G675(5e) 888/006/19 2019-08-13 00:00:00 1 2019-08-13 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 CC 2019-08-13 0 HF5415.G6751(5e) 889/007/19 2019-08-13 00:00:00 2 2019-08-13 BK