@book{6906,
	author = {Katz, Helen.},
	title = {The media handbook: a complete guide to advertising media selection, planning, research, and buying. /},
	publisher = {Routledge,},
	year = {2014.},
	address = {New York:},
	edition = {5th ed.},
	note = {Includes bibliographical references and index.}
}