Lovett, John. <br/><br/>
Social media metrics secrets: do what you never thought possible with social media media metrics. / 
John Lovett. 
 - Indianapolis:  Wiley Publishing Inc.,  2011. 
 - xx, 364 p. :  ill ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Contents: Part I: Addressing the social data dilemma: Going pro with social media -- Riding the social data wave: churning data information -- Activating your socially connected business -- Part II: Managing social media with analytics: Embracing social analytics -- Using the social analytics framework -- Deploying a process of continuous optimization -- Part III: Finding the big social media payoff: tracking the elusive ROI in social media -- Taking the corporate plunge -- Planning for a socially networked future.   
<br/><br/><label>ISBN: </label>9780470936276 
<br/><br/><label>LC Class. No.: </label>HM742.L68