00971nam a22001337a 4500008004100000020001800041050001400059100001800073245011800091260004900209300003200258500002000290505052700310190815b        xxu||||| |||| 00| 0 eng d  a9780470936276  aHM742.L68  aLovett, John.  aSocial media metrics secrets: do what you never thought possible with social media media metrics. /cJohn Lovett.  aIndianapolis:bWiley Publishing Inc.,c2011.  axx, 364 p. :bill ;c24 cm.  aIncludes index.  aContents: Part I: Addressing the social data dilemma: Going pro with social media -- Riding the social data wave: churning data information -- Activating your socially connected business -- Part II: Managing social media with analytics: Embracing social analytics -- Using the social analytics framework -- Deploying a process of continuous optimization -- Part III: Finding the big social media payoff: tracking the elusive ROI in social media -- Taking the corporate plunge -- Planning for a socially networked future.