01023nam a22001577a 4500 190815b xxu||||| |||| 00| 0 eng d 9780470936276 HM742.L68 Lovett, John. Social media metrics secrets: do what you never thought possible with social media media metrics. / John Lovett. Indianapolis: Wiley Publishing Inc., 2011. xx, 364 p. : ill ; 24 cm. Includes index. Contents: Part I: Addressing the social data dilemma: Going pro with social media -- Riding the social data wave: churning data information -- Activating your socially connected business -- Part II: Managing social media with analytics: Embracing social analytics -- Using the social analytics framework -- Deploying a process of continuous optimization -- Part III: Finding the big social media payoff: tracking the elusive ROI in social media -- Taking the corporate plunge -- Planning for a socially networked future. lcc BK 6910 14410 0 0 lcc 0 0 WIUC-1 WIUC-1 SPECIAL REF 2019-08-15 0 HM742.L68 8483/077/19 2019-08-15 00:00:00 1 2019-08-15 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 SPECIAL REF 2019-08-15 0 HM742.L681 8484/078/19 2019-08-15 00:00:00 2 2019-08-15 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-11 HM742.L68 K/1934/1934/19 2021-12-14 00:00:00 1 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-11 HM742.L681 K/1935/1935/19 2021-12-14 00:00:00 2 BK