Social media metrics secrets: do what you never thought possible with social media media metrics
Lovett, John.
creator
text
xxu
Indianapolis
Wiley Publishing Inc.
2011
monographic
eng
xx, 364 p. : ill ; 24 cm.
Contents: Part I: Addressing the social data dilemma: Going pro with social media -- Riding the social data wave: churning data information -- Activating your socially connected business -- Part II: Managing social media with analytics: Embracing social analytics -- Using the social analytics framework -- Deploying a process of continuous optimization -- Part III: Finding the big social media payoff: tracking the elusive ROI in social media -- Taking the corporate plunge -- Planning for a socially networked future.
John Lovett.
Includes index.
HM742.L68
9780470936276
190815