TY  - BOOK
AU  - Lovett, John.
TI  - Social media metrics secrets: do what you never thought possible with social media media metrics.
SN  - 9780470936276
AV  - HM742.L68 
PY  - 2011///
CY  - Indianapolis
PB  - Wiley Publishing Inc.
N1  - Includes index; Contents: Part I: Addressing the social data dilemma: Going pro with social media -- Riding the social data wave: churning data information -- Activating your socially connected business -- Part II: Managing social media with analytics: Embracing social analytics -- Using the social analytics framework -- Deploying a process of continuous optimization -- Part III: Finding the big social media payoff: tracking the elusive ROI in social media -- Taking the corporate plunge -- Planning for a socially networked future.
ER  -