Clarke, Greg <br/><br/>
Marketing a service for profit: a practical guide to key service marketing concepts / 
Greg Clarke 
 - U.S.A.:  Kogan Press,  2000. 
 - vii, 200 p.:  ill  20cm. 
<br/><br/> Includes index. 
<br/><br/>Contents: A Way of looking at things -- What is a service? -- Practical marketing concepts -- Strategic direction decisions -- Pricing for profit -- Targeted promotional strategies -- Managing the process -- The Marketing audit for service providers. 
<br/><br/><label>ISBN: </label>0749419199 
<br/><br/><label>LC Class. No.: </label>HD9980.5C512