00714nam a22001577a 4500 120330t xxu||||| |||| 00| 0 eng d 0749419199 HD9980.5C512 Clarke, Greg Marketing a service for profit: a practical guide to key service marketing concepts / Greg Clarke U.S.A.: Kogan Press, 2000. vii, 200 p.: ill 20cm. Includes index. Contents: A Way of looking at things -- What is a service? -- Practical marketing concepts -- Strategic direction decisions -- Pricing for profit -- Targeted promotional strategies -- Managing the process -- The Marketing audit for service providers. lcc BK 692 8192 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-03-30 0 HD9980.5C512 1713/12 2012-03-30 00:00:00 1 2012-03-30 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-03-30 0 HD9980.5C5121 1714/12 2012-03-30 00:00:00 2 2012-03-30 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-03-30 0 HD9980.5C5122 1715/12 2012-03-30 00:00:00 3 2012-03-30 BK