TY  - BOOK
AU  - Clarke, Greg
TI  - Marketing a service for profit: a practical guide to key service marketing concepts
SN  - 0749419199
AV  - HD9980.5C512 
PY  - 2000///
CY  - U.S.A.
PB  - Kogan Press
N1  - Includes index; Contents: A Way of looking at things -- What is a service? -- Practical marketing concepts -- Strategic direction decisions -- Pricing for profit -- Targeted promotional strategies -- Managing the process -- The Marketing audit for service providers
ER  -