01890nam a22001457a 4500008004100000020001800041050001500059100002000074245010200094260004700196300003500243500002000278505142500298700002101723190828b        xxu||||| |||| 00| 0 eng d  a9781844800001  aHF5414.M67  aMoutinho, Luiz.  aStrategic marketing management: a business process approach. /cLuiz moutinho and Geoff Southern.  aHampshire :bCengage Learning EMEA,c2010.  axxii, 490 p. :bill. ;c26 cm.  aIncludes index.  aContents: Part 1: Introduction to marketing business processes: marketing and process-based management -- Customer-focused management -- Part 2: Future-predicting processes (scenario building and forecasting): Environmental scanning and strategy -- Demand management (market and technology forecasting) -- Part 3: data management processes: Corporate structure, network and knowledge management --  Strategic information systems -- Marketing measurements and analysis -- Part 4: Keeping existing customer processes (order fulfilment): Market value chain management -- Customer relationship management and marketing insights -- Operations and marketing programming -- Distribution product category management and new delivery channels -- Part 5: Getting new customer processes (order acquisition): Marketing and resource allocation in financial management -- Reputation management: corporate image and communication -- Innovation management: market timing and solution planning -- Part 6: Organizational development and co-ordination (infrastructure processes): Solutions design: Strategic planning effectiveness: performance measurement -- Marketing and its implications for financial management -- Strategic brand management -- Managing the marketing and e-banking interface -- Cross-boundary and global (international) management: some considerations on recent events -- Part 7: The future: Future trends in marketing   aSouthern, Geoff.