01942nam a22001697a 4500 190828b xxu||||| |||| 00| 0 eng d 9781844800001 HF5414.M67 Moutinho, Luiz. Strategic marketing management: a business process approach. / Luiz moutinho and Geoff Southern. Hampshire : Cengage Learning EMEA, 2010. xxii, 490 p. : ill. ; 26 cm. Includes index. Contents: Part 1: Introduction to marketing business processes: marketing and process-based management -- Customer-focused management -- Part 2: Future-predicting processes (scenario building and forecasting): Environmental scanning and strategy -- Demand management (market and technology forecasting) -- Part 3: data management processes: Corporate structure, network and knowledge management -- Strategic information systems -- Marketing measurements and analysis -- Part 4: Keeping existing customer processes (order fulfilment): Market value chain management -- Customer relationship management and marketing insights -- Operations and marketing programming -- Distribution product category management and new delivery channels -- Part 5: Getting new customer processes (order acquisition): Marketing and resource allocation in financial management -- Reputation management: corporate image and communication -- Innovation management: market timing and solution planning -- Part 6: Organizational development and co-ordination (infrastructure processes): Solutions design: Strategic planning effectiveness: performance measurement -- Marketing and its implications for financial management -- Strategic brand management -- Managing the marketing and e-banking interface -- Cross-boundary and global (international) management: some considerations on recent events -- Part 7: The future: Future trends in marketing Southern, Geoff. lcc BK 6921 14421 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2019-08-28 0 HF5414.M67 8508/102/19 2019-08-28 00:00:00 1 2019-08-28 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 HF5414.M67 K/1430/1430/19 2021-11-23 00:00:00 1 2019-08-28 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 HF5414.M671 K/1431/1431/19 2021-11-23 00:00:00 2 2019-08-28 BK