00983nam a22001337a 4500008004100000020001800041050000800059100002500067245005700092260004600149300002700195500003700222505059000259190919b        xxu||||| |||| 00| 0 eng d  a9789381421543  aREF  aSaxena, Pawan Kumar.  aTelevision and social change. /cPawan Kumar Saxena.  aNew Delhi :bRandom Publications, c2011.  aviii, 304 p. :c22 cm.  aIncludes bibliography and index.  aContents: Social aspects of television -- Influence of the television on family dynamics -- Television's impact on the status of women -- Propaganda and television -- TV soaps and the changing face of India -- Television and gender roles -- Television as a moral educator -- Television and audience: cultural proximity -- Satellite TV services and socio-economic development -- Cultural economics of TV programme cloning -- Intra and inter-cultural diversities in the era of globalization -- The impact of American television on urban India -- New media as a tool for social change.