Saxena, Pawan Kumar. creator text xxu New Delhi Random Publications 2011 monographic eng

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viii, 304 p. : 22 cm. Contents: Social aspects of television -- Influence of the television on family dynamics -- Television's impact on the status of women -- Propaganda and television -- TV soaps and the changing face of India -- Television and gender roles -- Television as a moral educator -- Television and audience: cultural proximity -- Satellite TV services and socio-economic development -- Cultural economics of TV programme cloning -- Intra and inter-cultural diversities in the era of globalization -- The impact of American television on urban India -- New media as a tool for social change. Pawan Kumar Saxena. Includes bibliography and index. REF 9789381421543 190919