Gupta, Ruchika. <br/><br/>
Public relations and media. / 
Ruchika Gupta. 
 - New Delhi :  Random Publications,   2015. 
 - ix, 281 p. :  24 cm. 
<br/><br/> Includes bibliography and index.  
<br/><br/>Contents: Introduction -- Public relations: theory and practice -- Communication and public relation -- Media relations -- Developing a public relations plan -- Modern tactics of public relations -- Public relations and marketing -- Public relations and new media technologies. 
<br/><br/><label>ISBN: </label>978935111490 
<br/><br/><label>LC Class. No.: </label>REF