TY  - BOOK
AU  - Gupta, Ruchika.
TI  - Public relations and media.
SN  - 978935111490
AV  - REF 
PY  - 2015///
CY  - New Delhi
PB  - Random Publications, 
N1  - Includes bibliography and index.; Contents: Introduction -- Public relations: theory and practice -- Communication and public relation -- Media relations -- Developing a public relations plan -- Modern tactics of public relations -- Public relations and marketing -- Public relations and new media technologies
ER  -